What makes out-of-home advertising campaigns stand out?
Out-of-home (OOH) advertising can be a powerful way to build brand awareness and attract new customers. It includes everything that can be found outside of a consumer’s home from building wraps, billboards, wallpapers, backdrops, and flooring to bollard covers.
It provides opportunities to place your marketing campaigns into the real world and the lives of your consumers.
In the oversaturated world of digital advertising, outdoor advertising can be a great way to connect with your audience and get your message heard.
In this blog, we will be going into more detail on what makes OOH ads such an effective way to enhance your marketing strategy.
1.) Bespoke sizes
One of the main benefits of OOH media is that the sky is the limit when it comes to sizing. From billboards to bus shelters, OOH advertising is often made up of prints that would otherwise be too big for most standard commercial printing presses. This means that you have the freedom to unleash your creativity as there are no size limits to what you can create.
OOH media can come in any shape or size as long as it is easily visible and fits nicely into the environment in which its placed.
2.) OOH campaigns are typically placed in high-traffic areas
High-traffic areas can be found on public transport, service stations, parks and recreational areas, historic sites and shopping centres.
Placing OOH campaigns in open public areas where people spend a lot of time loitering, makes sure that your campaign becomes a source of interest and entertainment.
By utilising large OOH spaces with your campaigns, you can effectively increase visibility in busy areas and reach a large number of people, making it a powerful tactic for promoting your business.
3) It can strengthen your other marketing efforts
There are many ways to use OOH advertising to maximise your other marketing efforts such as at trade shows and exhibitions.
For example, you can create decorative flooring, wallpapers, wayfinding signage and banners to make your stall attract more attention than your competitors.
Utilising OOH advertising to promote your brand can also lead more people to your website. This, in turn, can drive traffic to strengthen your other marketing efforts like blogs, online lead-generation offers, and SEO.
4) It can tell a short story
There’s no need for your audience to read large blocks of text as a bold image, logo or powerful sentence is more than enough to stay in your audience’s mind at large-scale sizes.
If people are going to be driving or rushing past your brand awareness campaign you can still get your message across.
In fact, telling a short story through an image can be much more effective and interesting to your audience than describing it with text.
5) There’s no limit when it comes to placement or location
There’s no rule book when it comes to the size or placement of your OOH campaign
The location and placement can be completely bespoke, meaning that you can place your brand awareness campaign in the places that make the most sense to your brand and your audience.
If you would like to discuss your campaign ideas our friendly and professional team is always here to help.
