Exhibition graphics are designed to capture attention, convey information and enhance the overall exhibition experience for visitors.
It can help to set the mood, establish branding and encourage visitors to find out more about what you have to offer them.
If you want to prevent visitors from walking straight past your stand. We’ve put together some key considerations to help you create visually appealing and attention-grabbing exhibition signage.
1) An impactful statement
Immediately communicate the key benefits or unique selling points of your product or service with a brief but impactful statement.
An impactful statement could be the problem that your business solves or how your product or service can improve the lives of consumers and any benefits.
Using bullet points, icons, or infographics to present information in a visually appealing and easily digestible format should help to keep your impactful statement clear and concise.
2) Large displays
Our exhibition stands, podiums, lightboxes, posters and banners can be made to any size that you require.
Make your graphics more noticeable from a distance and attract more people to your stand with a large and eyecatching display.
Professional photography and high resolution images will help to make your graphics look great at any size.
3) Lighting and effects
Strategic use of lighting can enhance the visual appeal of your graphics.
Experiment with spotlights, backlighting, or LED effects to create a dynamic and attention-grabbing display.
Lighting will make your exhibition stand more visible and guide the visitors gaze towards you.
4) Interactive elements
Incorporate interactive elements into your graphics to engage visitors.
This can include touchscreens, demonstrations, or virtual reality experiences that encourages participation and makes your stand more memorable.
Impressing your visitors with interactive elements can encourage important relationships and increase referrals.
5) An engaging layout
Use visual hierarchy to highlight important information and create a logical flow that directs attention to key messages or products.
To keep the information well-organized and easy to read you can:
- Use a larger font or size element for key messaging
- Balance and align your elements using a grid system
- Use colour to highlight key areas
If you require any more information or advice on how to improve your exhibition stand. The team at RMC Print are dedicated to providing excellent customer service and would be more than happy to help.
